Three leading fish and chip businesses have been recognised today for their efforts in promoting Seafood Week, as part of the 30th anniversary National Fish & Chip Awards, organised by Seafish.
Shortlisted as finalists for the Best Seafood Week Campaign Award – one of 15 categories in the 2018 National Fish & Chip Awards – the three businesses competing for the top title in this award category are:
New to the awards for 2018, this category is open to all fish and chip establishments that registered their participation in Seafood Week (6–13 October 2017). Coordinated by Seafish, Seafood Week is an annual event that encourages more consumers to eat more fish, more often. From fishmongers and supermarkets to restaurants and takeaways, the Week provides a flexible platform for businesses and organisations to promote the fantastic variety of fish and shellfish available to consumers here in the UK
To reach this stage of the competition, the three businesses have been assessed against a wide variety of judging criteria, focusing strongly on the marketing objectives and promotional tactics of their Seafood Week campaigns. Entrants were also judged on their efforts to involve staff and how they collectively engaged with their target markets. The overall national winner will be announced at the 30th anniversary awards ceremony.
For more information visit www.fishandchipawards.com or follow @FishNChipAwards #FishNChipAwards.