Afroditi Krassa has worked with some fantastic clients on amazing projects. So it is pretty fascinating to hear about her journey and career in product design.
Many wouldn’t consider this a podcast about hospitality, there is no doubt that it is. Design is essential if you want to get hospitality right.
Clients that AK have worked with so far, Lucky Cat by Gordon Ramsay, Heston Blumenthal, Dishoom, Itsu, Curzon Victoria, Suvlaki, Hilton, and so many more great projects.
I really enjoyed talking to Afroditi about what i think is one of the most important aspects of hospitality, she gets involved in the project before menus are printed, before ranges are installed, and before builders have walked int.
Want to know more, visit https://www.afroditi.com
About AfriditiKrassa Design Agency:
“AfroditiKrassa is an award-winning branding and interior design studio based in West London. As specialists in category-defining hospitality design, our critically acclaimed portfolio spans bars, restaurants, hotels and cinemas.
We are proud and honoured to have been responsible for some of the most significant hospitality projects of the past decade, such as working with Julian Metcalfe to create itsu; the design of Heston Blumenthal’s first airport restaurant ‘The Perfectionist’s Café’; the creation of Dishoom and the redesign of Curzon Cinemas.
It is our experience that great design is not just about great ideas. It is about great people. We work with the hospitality industry’s luminaries: the hoteliers, restaurateurs, entrepreneurs and brands who share our ambition to design original spaces. As designers, we use bravery, wizardry, insight and vision to achieve category-defining design, again and again.”
“Afroditi is a Greek-born, London-based designer and the creative director of AfroditiKrassa. In her 15 year career, she has launched numerous product collections, designed over 75 hospitality brands and interiors and has won more than 25 awards. In 2010, she was awarded Designer of the Year by Elle Deco.
Afroditi was educated at Central St Martins College of Art & Design and the Royal College of Art, under architect Ron Arad. She was the first female designer to be employed by design duo Seymourpowell, before founding the eponymous studio in 2002.
Her first foray into hospitality design was the design and branding of hugely popular chain itsu, voted UK’s Superbrands. She has passionately led her studio ever since to create some of the most significant & category-defining hospitality design projects of the past decade.
Afroditi is part of the Courvoisier Future 500 and has been described as “a monumental talent” by Hospitality Interiors, “a rising star in hospitality design by Metropolis Magazine and “most prominent designer of her generation” by Coolhunting.”
Listen to Afroditi Krassa for free on Apple Podcasts.