Shops are under more pressure than ever to diversify, not just in light of rising fish prices but also to capture the attention of Gen Z, who want more variety, as well as quick grab-and-go meals and sharing options.
In response, we’ve developed Ceres Alpha Coater, a coating which gives a perfectly crispy finish to a range of fried food such as chicken breasts, thighs, wings and chunks, as well as pork, fish and seafood.
The coating has a natural spice and seasoning level that enhances rather than overpowers, and it’s super quick and easy to use. Simply add your fish, chicken or pork to the Alpha Coater, ensuring an even covering, and allow it to rest for a few minutes for the coater to absorb before frying to a crisp, golden finish.
Versatile too, Alpha Coater can also absorb sauces, enabling operators to offer a juicy burger, succulent calamari or even fire things up with some super hot chicken wings. Simply add Alpha Coater to the marinade ingredients and drop in your chosen protein. Leave in the fridge overnight, or for a minimum of two hours, for the flavours to fully absorb and, when ready to fry, simply dredge in Alpha Coater once more.
A great way to extend your menu and appeal to more customers, Alpha Coater means you can say goodbye to cheap bought-in freezer products and hello to tasty, homemade, high-profit chicken, fish and seafood. And it won’t taint your frying medium like other products do because we’ve deliberately created a neutral base; all the spices, seasonings and flavour come from within.
To get you started, we’ve created some delicious recipes that are bang on-trend and that use our new Ceres Alpha Coater. Be sure to visit our website to check them out and see just how easy it is to expand your menu with our new Ceres Alpha Coater.