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Cover image from the Scallop Shell in Bath, oh how we have missed this restaurant.

We want to help you get behind this year’s National Fish & Chip Day on Friday 4th June and make it a success so here are some simple ideas that any shop can easily implement.

Discounted fish & chips – This is the simplest offer by far, whether it’s buy one get one free or reduced price fish and chips. The big advantage here is that you’ll pretty much know before your customers walk in what they are going to order, making the day easier to handle.

Free food – Customers love getting something for nothing so this will always be a winner. Sides like mushy peas, curry sauce and gravy are ideal as they can be prepared ahead of time and don’t take up valuable space in your pans.

Nominate a local hero – Ask customers to nominate someone in the local community that deserves free fish & chips. It could be an individual, a local club, a care home or a ward at the local hospital. 

A working lunch – Drive lunchtime trade and develop relationships with local businesses by asking them to nominate their workplace or staff for a free fish & chips lunch and say why they are deserving. 

Vouchers – Issue a set number of vouchers for free fish & chips to a local food bank or homeless shelter to distribute ahead of the day, meaning the whole community can enjoy the day.

Happy birthday – Offer free fish & chips for anyone whose birthday falls on National Fish & Chip Day. Just ask them to bring in photo ID. 

Feel good Fryday – Ask customers to share what they’ve done that day to make someone else feel good and reward the best good deeds with free fish & chips. 

Something special – Speak to your fish merchant to see if they have a different species of fish that you can put on your menu at a special price. Or create a bespoke batter mix for a batter with a difference. You’ll need to be super organised though to ensure there’s no mix up with orders. 

Let lunchtime take the strain – Shops tend to focus on teatime, but why not do a special price on a lunchtime light bite? This not only promotes you as a lunchtime pitstop, but it may also take some of the pressure off at teatime. Plus, by discounting your mini fish & chips you’re actually giving away less. 

Instant win – Have some stickers made and label up the bottom of a set number of boxes, trays or tubs and customers win free fish & chips redeemable after National Fish & Chip Day. This works really well as you can label these up before the shift starts and it drives traffic after the event. 

Join the club – If you have a database you market to, develop an exclusive offer for club members only. If it’s free chips, for example, promote this early on to encourage customers to sign up, thereby increasing your database and the audience you can market to afterwards. 

Round-down – Round-down the price of your fish & chips and donate the difference yourself to a local charity, group or school. 

Share the love – Ask customers to share what they love about fish & chips, create your own hashtag and reward the best ones wins free fish & chips.

Pay it forward – For every meal purchased, pledge to donate one to a local food bank, care home or community group. Or be eco-conscious and for every meal sold, pledge to plant a tree in the local community. This makes a great story to PR later on. 

Celebrity servers – Do you know any local celebrities who you can rope in for the day and get them serving customers? 

Be social – If you feel you’re already too busy, you can still join in with the day simply by posting up a photo, meme or gif on social media. Giphy.com is a great website for searching up free GIFs, clips, and stickers. Remember to use the hashtag #nationalfishandchipday. You can also change your social media headers for the day to raise awareness. Check out NEODA’s National Fish & Chip Day website for lots of downloadable content. 

Bouncebacks – Produce vouchers offering free items or a discount that customers can redeem after National Fish & Chip Day, encouraging them to return. There are loads of free apps available where you can create your own voucher. If you’re giving away free food, add up the cost of what you’re offering and promote the fact that there is £XX worth of food up for grabs for a headline-grabbing PR story.

Record breakers – Create an internal competition whereby if you have a record-breaking day staff benefit with a small bonus. This will encourage them to spread the word and is a great way to say thank you after a busy shift.

These are just a few ideas to get you started; you’ll probably have others of your own. Whatever you do, start promoting it as soon as possible so you stand the best chance of seeing a positive result. And let us know what you’re doing and how you got on.

Come on, let’s all get behind National Fish & Chip Day and make it a success!

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